Read more about our story
Why does this brand exist?
SILVA PARAS was born from a lifelong dream. Since I was a teenager, I envisioned building a fashion brand rooted in structure, elegance, and meaning. After studying fashion and business in Milan and Paris, and gaining hands-on experience, I knew I wanted to create something of my own — not just beautiful clothing, but garments that empower women.
Fashion communicates who we are before we speak. I design for women who lead — women like Jessica Pearson — who walk into any room with elegance, presence, and total self-assurance. My goal is to help them feel feminine, powerful, and entirely themselves — no compromises.
What does the brand stand for?
SILVA PARAS is designed in Paris and tailored in Mexico — a reflection of both my origins and my global perspective. Our first pieces are made by a skilled tailor in a small atelier I deeply trust. We work only in limited runs (no more than five of each piece), using European deadstock fabrics from houses like LVMH — because quality and responsibility go hand in hand.
I want to build a brand like Polène: focused on craftsmanship, quiet luxury, and organic growth. We aren’t here to shout. We’re here to last.
What’s the brand’s mission right now?
We’re starting online — with a curated, timeless AW25 capsule of 7 garments: structured, versatile, feminine pieces that feel just as right in a boardroom as they do at dinner.
From campaign to e-commerce, every step reflects the same values: sophistication, control, and intentionality. This is just the beginning — but the vision is clear: global presence, Paris showroom, and a loyal community of women who choose us not because we’re loud, but because we’re right.
What archetype defines the brand?
SILVA PARAS is The Queen, with the mind of The Creator. She leads with presence. She's elegant, assertive, and knows exactly who she is. Think Christine Lagarde or Jessica Pearson: women who own every space they enter — not by raising their voice, but by knowing their worth.
This archetype informs everything — our aesthetic, our voice, our choices. Timeless cuts. Thoughtful silhouettes. Refined finishes. We design with purpose and precision — never chasing trends, always telling a story.
Who do we design for?
She’s a business woman, and lives in cities like Paris, New York, or Mexico City. She’s ambitious, intelligent, and grounded. She leads teams, businesses, negotiations — and wants a wardrobe that reflects all sides of her: strength, femininity, discipline, and ease.
She trains in the mornings, manages her life with clarity, and surrounds herself with women who inspire her. She wears Victoria Beckham and YSL, but doesn’t care about logos. She values discretion, quality, and tailoring. She chooses wine with the same care she chooses words. She reads novels to unwind, but lives life at 110%.
She may enjoy tacos in the street or champagne in a boardroom — and in both, she feels at home. She doesn’t wait for things to happen — she leads by example.
How does SILVA PARAS speak?
With calm confidence. With clarity. With purpose. Our voice is elegant, measured, and intelligent. It doesn’t sell fantasies — it speaks as an equal. To a woman who knows herself. To a woman we admire.
We don’t overpromise. We don’t overshare. We believe in elegance that whispers, and strength that needs no approval. Our clothes — like our words — are exact, powerful, and unforgettable.
Think Jessica Pearson. Think Christine Lagarde. That’s the tone. That’s the energy. That’s SILVA PARAS.